the idea of putting a magazine online always seemed a bit stupid to me. simply because it is much nicer to sit down with a coffee on a comfy couch to browse/read. staring at the computer screen which you probably do all day anyway can get a bit tiring. but this one goes at least halfway towards convincing me otherwise. the content isn't that great but it adds some stuff to what paper magazines can't achieve. background sounds, music to go with the fashion spread, animations. kinda neat.
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